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I'd say life and video games are pretty similar:

• It's nice to play with others
• Typically, you want to get good at it
• There are three main motives to actively participate:
  1. To enjoy yourself now
  2. To invest in future enjoyment
  3. To not have to think about it all

And if you think about the “real” goal for a long time, there really isn't any.

• To be quite critical in your choice of clothes, food, shoes and so on, but to never put any effort in picking a comfortable mouse and keyboard.
• To use a laptop as your primary computer (with no external keyboard, monitor and mouse).
• To use a desk and a chair that are not comfortable.
• To not know basic keyboard shortcuts after years of using the same environment.

The most plausible explanation I can think of, is that some people are just completely captured by the interaction with the screen. It greatly reduces their other senses, especially those related to comfort.